Hello Garden Center Owners
It's bugging you, right? The Internet
and how everyone can just order inventory, check pricing and even quote the Internet
as the almighty source. How about
those people who say, "Just Google it", any time you ask a question. I heard that quote from a garden center
employee last week and cringed.
No, we are supposed to know that information and that is why they come
to us, especially when it comes to bugs.
Bugs and the Internet. Yes, there are apps that identify
them and there are also sites that will tell you, just what to do about them.
But really - the customer wants to
come to you with the sample (hopefully in a zip lock bag), complain a bit,
while you listen and then buy something, anything and walk away with the problem
correctly identified and solved.
You
become the hero, if you do it right.
Doing it right means
1. Having knowledgeable staff on hand daily or at certain
advertized times who know not only know how to answer bug and disease related
questions, but also how to eradicate them.
2. Advertize that you are the source for accurate
information concerning bugs, insects and diseases.
3. Get some press about the fact that due to the weather,
the bugs have been really bugging people and you know how to help.
They can't get this on the Internet. Someone listening, accurately
identifying and getting their problem solved - right away.
Promote this - NOW is the time.
The Bug Doctor is in.
